![]() In a nutshell, the serial position effect is the combination of two main concepts: recency effect and primary effect. Sounds like a pretty powerful tool, right? How does the serial position effect work? So, in other words, it increases the likelihood of them staying on your site, carrying out the call to action, and remembering your message once they’ve left. This makes it easier for your user to focus and recall information. When used correctly, this effect can actively reduce a user’s cognitive load while using your website or app. What is the serial position effect?Ĭoined by German psychologist Hermann Ebbinghaus, the serial position effect is the tendency to remember the first and last items in a series more clearly than those in the middle. And one particularly useful psychological quirk to know is the serial position effect. Having a good understanding of the user’s thought processes can help you make more effective user interfaces. You need to get inside users’ minds and understand what they want to achieve, as well as the steps they’ll take to get there. As every good UI/UX designer knows, empathy is the key to creating something users will love. ![]()
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